Digital Marketing News: Marketing Personalization, Google Website Builder along with Bing Ads

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for many marketers to better reach and engage with their crowd. This infographic shares statistics and 4 easy measures to produce content experiences that resonate with your audience and supply valuable and personalized information.   MarketingProfs

Google Releases A Website Builder for Small Businesses
A new tool referred to as “Website”, is an single-page site builder that’s completely free and enables small business owners to create and edit sites in minutes, either on mobile or desktop. This attribute is an extension of Google My Business, which means that you need to get a complete GMB listing to use the tool. Search Engine Journal

The Most Hated Online Advertising Techniques
That is an updated research, originally conducted in 2004, to understand how customers respond to online advertisements today. Participants were shown different types of advertising and rated how much they liked or disliked them. The results show the most (and least) “hated” online advertising for both desktop and mobile programs, and a number of the features remained exactly the same as the early 2000’s. Nielsen Norman Group

Data-Inspired Guides into B2B Sales & Marketing Lead Generation
Targeting the best leads at the ideal time is among the biggest challenges for B2B marketers, and this report reveals you insights on direct productions, the way quality data can optimize demand generation programs and approaches to shorten the contemporary sales cycle. Dun & Bradstreet

Bing Ads: Select From Displaying Ads on Desktop
Advertisers can completely opt out of background displayed ads by now setting their bids into -100%. It is a brand new feature that’s aimed to support mobile-only campaigns also enables advertisers to establish negative bids for laptops. It will be available to all advertisers in the Upcoming few weeks, and also can be backed by Bing Ads Internet Interface, Bing Ads Editor for both Mac and Windows and Bing Ads API. Search Engine Journal

Snapchat Opens Self-Serve Ad Platform, Offers New Ad Creation Tools and Options
Advertisers are now able to produce and purchase their own Snapchat ads with a new dashboard. You could also use Snapchat audiences, which includes lookalikes, Audience Match choices and Snap Lifestyle categories which use in-app info and location-tracking to reach audiences using more relevant messaging. Finally, the Snap Seed tool allows advertisers to generate Snap ads with banner ads, which is available in the not too distant future. Social Media Today

Twitter is Analyzing a Means to Let Users Know What’s ‘Happening Now’
Twitter’s brand new module near the top of a user’s timeline showcase popular events that are occurring, such as sports. You can click on a card to see a deadline of tweets related to those events. This feature is still in experimentation stage, but can be launched shortly. AdWeek

Presenting the LinkedIn Content Insights Quarterly: Q1 2017
These insights will appear after the close of each quarter which uses LinkedIn data to examine what content LinkedIn members have been participating with on the stage. Categories included in this report are leading topics, top articles, top growth themes and advertising and involvement topics and articles. LinkedIn Marketing Solutions Blog

What were your best digital advertising news stories this week?

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